saying that these guys succeeded because they’re 
Canadian, but there is something. If a Canadian is 
smart enough then he or she can really use being 
in the position of an outsider to an advantage. 
McLuhan certainly did.


Q:  Do you think this current interest in McLuhan 
will endure?

A:  Well, I think that that there will be a permanent 
interest. He’s not the kind of thinker who will 
appeal to huge numbers of people, ever. But I think 
he will always be influential on certain small